As the internet evolves, businesses and individuals are constantly looking for the best platform to build and publish their websites. While WordPress has been the dominant platform for many years, the relatively new entrant Webflow has made a strong case for its superiority.
Webflow is a website publishing platform that allows designers to build custom websites visually without having to write any code. In this article, we'll explore why Webflow's approach to web development results in better websites at lower costs.
Webflow centers design
Webflow is a popular platform that has gained a reputation for excellence in web development. With Webflow, designers can exercise greater control over the web development process and ensure that their designs are accurately represented in HTML, CSS, and Javascript. This allows site owners to avoid the costly and time-consuming two-phase process often required when working with other platforms like WordPress.
The usual process
When you begin a project with WordPress, your developer will need either a pre-designed stock web design or clear specifications from you on what to build. If you're in the market for custom web design, this will likely require you to work with a designer to create high-fidelity illustrations for the developer to review and implement.
This "handoff" from design to development often results in misalignment between the original design and the final product, leading to headaches and additional costs. One of the main reasons for this is that the tools designers use, such as Figma and Sketch, have limitations in their ability to accurately represent the end-product.
With Webflow, designers continue to use traditional vector-based design tools in their process, but they quickly move to what their clients really care about: actual webpages.
Webflow is opinionated
Webflow embeds best practices in the process of developing and publishing a website. It generates clean, semantic code while providing great performance and security out of the box.
In contrast to other platforms like WordPress, where the responsibility for choosing a good theme, performing thorough checks, and installing security plugins falls on the developer, Webflow's tools actively encourage good design and functionality.
It notifies designers of accessibility issues, such as poor text contrast, missed heading levels, and if alt text is missing from image assets. It also flags performance issues, such as nudging developers to update image assets to more optimized formats and sizes.
Webflow evolves
Webflow is constantly evolving to meet the needs of its users. The platform regularly releases updates that empower designers to create unique, tailored experiences for their clients' customers.
Unlike WordPress, where compatibility issues and the risk of breaking your site with new updates can be a concern, Webflow ensures smooth and safe updates to their platform. This eliminates the need to put trust in a developer to choose the right theme, plugins, and hosting provider.
With Webflow, you can rest assured that your website will remain up-to-date and fully functional, providing the best experience for your users.
Final thoughts
Webflow is a powerful tool that offers many advantages over WordPress. With its focus on design, opinionated approach, and ability to evolve with customer demands, it is quickly becoming the go-to platform for businesses and individuals who want to create stunning websites that get results.
While the choice between Webflow and WordPress ultimately depends on the unique needs of your business, it is clear that Webflow is a platform worth considering.
I specialize in crafting distinctive and outstanding user experiences with Webflow.