Personal Portfolio Website Design: The 2023 Ultimate Guide (With Examples)

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Tim Mudd
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August 3, 2023
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A personal portfolio helps differentiate you in the job application process, highlighting your skills, experience, and personal story. It can also serve as a source of inbound leads for consulting and freelance work.

In addition to being an asset in your job search, a personal portfolio website gives you leverage in the marketplace. If you're laid off or suffer poor working conditions, a portfolio with inbound traffic provides additional security, helping you quickly seize new opportunities.

In this article, I explore key features of a personal portfolio website design, how to create a memorable personal brand, and offer tips on finding a designer to bring your personal portfolio website to life.

What goes in a personal portfolio

Like any creative work, it's essential to answer the question: who is this for? The answer for a personal portfolio website design is likely potential employers or clients. Your website, therefore, should be designed to persuade and overcome the objections of hiring managers.

Experience and Education

Your portfolio should include a concise, visually appealing section detailing your experience, education, and skills. Highlight your relevant work experience, educational background, certifications, and any notable achievements.

Keep it organized, simple, and tailored to your target audience. Consider mimicking resume best practices. Remember, the purpose is to provide a quick overview of your professional journey, so optimize for scannability.

Laptop design of a resume page for personal portfolio website.

Case studies

Case studies are a powerful way to demonstrate your problem-solving abilities and expertise in your field. Choose projects that showcase your best work and outline the challenges you faced, the solutions you implemented, and the results you achieved.

Including measurable data, such as increased sales or improved user engagement, can add credibility to your case studies. When considering what projects to highlight, use examples with in-demand responsibilities. In addition, do keyword research to understand the terminology potential employers and clients use.

Laptop design of a case study page for personal portfolio website.


Nothing speaks more effectively about your skills and character than the words of satisfied clients or colleagues. Incorporate testimonials from people you have worked with, attesting to the quality of your work, collaboration skills, and professionalism. Testimonials build trust and give potential clients or employers confidence in your abilities.

Laptop design of a testimonials section on a personal portfolio website.


A newsletter or blog demonstrating your thought leadership and expertise in your field will help you tremendously. Well-written articles showcase your ability to communicate effectively and your knowledge of essential job-related topics.

Additionally, keyword-optimized articles can be a great source of inbound traffic. Include call-to-actions in your post to build a subscriber base. With a network of subscribers, you'll gain future opportunities and new diversified revenue streams.

Laptop design of an article page for personal portfolio website.

Personal narrative

The About page is your chance to present your personality, passion, and values to your audience. Share a brief and engaging bio that describes who you are, what drives you, and why you are passionate about your work. Don't be afraid to inject some personality and storytelling to make a connection with your visitors.

Laptop design of an about page for personal portfolio website.


Make it easy for potential clients or employers to contact you by including well-designed call-to-actions (CTA). Provide multiple ways for them to reach out, such as email, phone number, or a contact form.

Think strategically and holistically about your CTAs. Add subscriber forms to your article pages. Grow your network by inviting people to connect on your About page. Invite hiring managers and recruiters to reach out with new opportunities.

Laptop design of a call-to-action on a personal portfolio website.

Branding for a personal portfolio

When creating a personal portfolio, branding is crucial to establishing a professional identity and making a lasting impression. Striking the right balance between adhering to industry conventions and infusing your unique style can help you stand out while maintaining credibility.

Before diving into the creative aspects of branding, it's essential to research and understand the industry conventions relevant to your profession. Analyze the portfolios of successful individuals in your field to identify common themes, color schemes, and design elements. Awareness of these conventions will help you adhere to expectations while finding opportunities to push boundaries.

Raymond Loewy, the pioneer of industrial design, succinctly captures the elusive objective you seek to achieve with his "Most Advanced Yet Acceptable" theory. According to him, to successfully market something unique, it should carry a sense of familiarity, while on the other hand, to promote something conventional, it must possess an element of surprise.

Define your personal brand

With an understanding of your industry's conventions, it's time to reflect on who you are, what you stand for, and what sets you apart from others in your field. Define your unique selling points (USPs) and use them as the foundation for your brand identity. Think about your core values, personality traits, and the type of work you want to be known for. Your brand should be an authentic representation of yourself.


Select a color palette that resonates with your brand and complements your industry. Consider using a primary color as your signature hue and accentuating it with complementary shades. Use color consistently throughout your portfolio to create a cohesive and memorable experience.


A well-designed logo can act as the centerpiece of your branding. It should be simple, versatile, and easily recognizable. Incorporate elements that reflect your profession or personality, but avoid overcomplicating the design. Your logo should be adaptable, fitting your website, social media profiles, business cards, and other promotional materials.


The language you use to describe yourself and your work contributes to your branding. Decide on a consistent tone of voice that aligns with your personal brand and the image you want to portray. Whether professional and formal or friendly and approachable, ensure your tone remains consistent across all your portfolio content.


Use branding language that makes you easy to find through search. If your name is less common, emphasize it in your home page title and SEO meta tags. If you have a fairly common name, consider creating a nickname that makes you easier to find. You probably know already how common your name is, but explore Google Keyword Planner to give you a sense of how easy it would be to rank for.


While expressing your unique style is essential, remember that your portfolio should be user-friendly and easy to navigate. Avoid cluttered designs or excessive animations that could distract visitors from your work. Organize your portfolio logically, with clear sections for your resume, case studies, articles, testimonials, about page, and contact information.

Finding a personal portfolio web designer

Creating an impactful personal website portfolio design requires the same research, strategy, and creativity as a professional business website design. Great websites need a great deal of expertise. The jobs include writing, visual design, web development, SEO, and more.

You have several options when finding a skilled web designer for your personal portfolio website design. One popular route is to explore freelance portals like Upwork and Fiverr. These platforms offer a varied pool of talented designers, allowing you to browse their portfolios and reviews to find a match that aligns with your vision. Freelancers often provide competitive rates and flexible working arrangements, making it an attractive option for those on a budget or seeking a specialized skillset.

Local design agencies are an excellent choice if you prefer a more hands-on approach and value face-to-face interactions. Additionally, local agencies often have experience catering to clients within your region, providing insights into the local market and trends that can benefit your portfolio's effectiveness.

If you seek a personalized and dedicated approach to crafting your portfolio, Mudd Media, my company, offers tailored web design services to suit your unique needs. I'll work closely with you to bring your vision to life, ensuring a stunning and functional portfolio that reflects your brand.

Final thoughts

Remember, a personal portfolio is a dynamic tool that should evolve. Regularly update your portfolio with new projects, case studies, articles, and testimonials to keep it fresh and relevant. Pay attention to design and usability, making the portfolio easy to navigate and visually appealing. Lastly, don't forget to review and proofread your content to ensure accuracy and professionalism.

By putting in the effort to create a comprehensive and engaging personal portfolio, you can increase your chances of landing new opportunities and impressing your target audience. Happy portfolio building!

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Tim Mudd

I specialize in crafting distinctive and outstanding user experiences with Webflow.